COVID relief is in the ‘cards’! Town & Country FCU awards 500th gift card in support of local businesses in Cumberland and York County

SCARBOROUGH – When the pandemic became official in March 2020 and shutdowns hit local businesses extremely hard, Town & Country Federal Credit Union was one of the first organizations to begin an effort to support local restaurants and businesses. The credit union launched its ‘Local Helping Local’ initiative just days after the pandemic was declared in mid-March of 2020 and, thus, began an ongoing effort to purchase gift cards to support businesses headquartered in Cumberland and York counties. On Thursday, March 31 the credit union presented its 500th gift card, which was worth $500 to one lucky member selected at random from hundreds of posts on the credit union’s social media pages. The lucky recipient is Angi Hoffer, who selected long-time family-owned sandwich shop, Moran’s Market in Portland.

David Libby, president and CEO of Town & Country, explained that ‘local helping local’ is an outgrowth of the credit union’s long-standing commitment and support of not just helping its 40,000 members with financial solutions but “also being a local partner in making a difference in the communities we serve.” Libby added that asking members to highlight local businesses important to them and their communities through the credit union’s social media channels has resulted in “thousands of local businesses being highlighted and more than $25,000 in gift cards awarded to 500 of those businesses.”

Jon Paradise, SVP of communications, marketing and community outreach at the credit union, said, “While initially this initiative was aimed at supporting local restaurants, as the pandemic went on, we recognized that the need expanded well beyond just local restaurants. Over time, ‘local helping local’ has grown to include gift shops, hair salons, hardware stores, bakeries, specialty stores, entertainment-themed businesses, such as miniature golf courses, coffee shops and many, many more, representing communities throughout Cumberland York counties. This initiative has also enabled our members to be part of determining local businesses to support. We knew local businesses were important to our community before the pandemic, but I think that the possibility that a favorite restaurant or business might not survive without support was a catalyst that caused many members to respond. It’s been heartening to see such a high level of engagement that awarding gift cards to local businesses has drawn from the community.”

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