For several years, the Downtown Vacaville Business Improvement District has hosted Ladies Night each March. The variation on the stroll event where patrons go to participating businesses for exclusive shopping deals, tastings, and possibly even an afterparty.
The event was all set to go for Thursday, but changes in Downtown Vacaville staffing — namely the departure of Executive Director Brooke Fox — resulted in its cancelation earlier in the month.
However, Ashley Tapp — the owner of Rise & Redemption on Main Street — was determined to bring it back.
“I had already seen and known, aside from myself and my business, that there were a lot of businesses that are really going in on planning some really great events,” she said.
Tapp talked with her fellow business owners who had already planned events for that evening as well as Maria Alemany, Downtown Vacaville’s events and office manager.
“A lot of our downtown businesses rely on these events, not just for financial business, but there’s so many great connections with the community that we don’t normally see every day,” Tapp said. “I really felt that it should still go on.”
With several businesses already planning events, Tapp said it did not take a lot of work to ensure the event was brought back. Alemany was enthusiastic about it and even posted a map to the Downtown Vacaville Facebook page, which people may use during the stroll.
The biggest change from the previous event is that it will be free.
“All people really have to do is come down,” Tapp said. “All of the participating businesses are within a walkable range.”
Participating businesses include Rise and Redemption, Pink Door Photo Studio, Makse Restaurant, TJ’s Tavern, Jon Edwards Salon, Debartolo Jewelers, Pretty N Chic, Joyful Art Studio, Journey Downtown, Sonoma Springs Brewing Company, Stems Florist, Nebula on Main, Fitness Explosion , Hairendipity, School of Rock, Famous Creations, Clipper Cargo, Merchant & Main Grill & Bar.
Tapp said each business will have something special, such as a raffle basket, free food and beverages, live DJs and even opportunities for businesses outside the downtown corridor to do events at the participating businesses, such as Anchor Tattoo, which will be at Vibe Salon . Additionally, each business will present visitors with raffle tickets which can be redeemed for prizes.
“The more businesses you visit, the easier it is for you to win,” she said.
Two years into the COVID-19 pandemic, Tapp said residents have shown up to support their small businesses, and with all shops fully reopened, she believes it is a good time for people to build those connections with their local businesses.
“I generally love making those connections with people who might not shop in your shop on the day-to-day,” she said. “These people that wouldn’t potentially shop with you every day remember you, remember your experience at these events and they come back during Christmas time and they come back for those presents and special moments, which is a huge, huge help for all of us.”
Ladies Night is 5 to 9 pm Thursday at the participating businesses, mostly along Main, Merchant and Parker streets. Registration is not required, and the event is open to all genders. For more information, go to Facebook.com/DowntownVacavilleBID.