Greenwashing obscures the need to protect the Earth every day.

This might come as a surprise, but a lot of environmental dread Earth Day. After chronicling the harm being done to our home planet all year, offering awareness and understanding day in and day out, it can feel like a mockery of a dire and constant problem when the crowds emerge on April 22 to celebrate the Earth, many of them buying and selling T-shirts or trinkets.

Earth Day is also when the greenwashing of my email inbox is the worst.

For the past several weeks, I’ve received an average of two to three emails per day pitching me a story idea about some new, sustainable product or initiative readers will surely want to know about as part of my Earth Day coverage. Sometimes the reasoning behind labeling a product as “green” is laughably stretched or flawed. Other times, the Earth-friendly score of whatever innovation is being pushed is less clear.

Leave a Comment