People tend to love candles with eye-catching designs, in addition to nice fragrances. Even if you’re not a graphic designer, you can work with Adobe Photoshop or Canva to create simple, elegant designs for your candles. If you’re interested in a more complex design or prefer to outsource to a professional, you can use Creative Market, Fiverr or Upwork to commission a design from a professional creator.
Source Product Materials
Finding product materials is the next step. You can find receptacles for your candles through a bulk item supplier such as Alibaba. Additionally, you could look into restaurant wholesalers near you if you wanted to use something such as a mason jar or a decorative glass. Finally, using recycled materials such as wine bottles or jam jars could be visually appealing.
There are many types of wax that can be used for candles: paraffin, soy, beeswax, granulated wax and more. You’ll want to do a few trial samples with your decided wax to make sure it’s giving the scent you want. Your candle wax supplier will also likely be able to advise you on wicks, dyes and scents that work best with your candle wax.
Shipping is normally the largest cost for a small business. When you’re putting together a plan for shipping, you’ll want to consider speed, cost and what kind of materials will surround the candle to keep it safe in transit. Using recycled materials might attract a target audience of conscious consumers, but you’ll have to price the candlesly.
Design Your Labels
If you’ve decided to design your logo on your own with Adobe InDesign, Photoshop or Canva, you can do the same for labels. It might be easier to create a standard label for candles with customizable sections for changing the scent, the size or the name of the candle. If you want custom designs for each scent, you might want to employ a designer from the services listed above so you can focus on the product.
The label should include your business name, the scent of the candle, the size in fluid ounces and more information that customers might want to know. You might want to include where the candle is made, what the wax is and your company’s website.
C&E Craft Co. is a good example of a candle company with a simple design that it can swap out with new ideas, such as its “Smells Like David Rose” candle. These candles tap into already existent fandoms with the character names. Their colors and text change. On the other hand, Bath & Body Works candles all have very different designs.