Mayoral candidates raise, spend big in campaigns

Copyright © 2021 Roswell Daily Record

The race for Roswell mayor is proving to be an expensive venture, at least for two of the candidates.

Campaign finance reports filed Feb. 1 in the city clerk’s office show two of the four candidates for mayor had collectively spent more than $59,000 on their campaigns.

In comparison, all four candidates for mayor in 2018 had reported expenses of just over $5,500 at the same point in the campaign, according to a Feb. 20, 2018, story in the Roswell Daily Record.

Municipal candidates are required by city code to submit itemized reports of contributions of more than $100 and all expenses on the first of February, March and April. The February reports detail expenses between the Jan. 4 candidate filing date and Jan. 25.

The reports show that by that date, Tim Jennings had raised and spent thousands more than any of the other candidates.

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Jennings had spent more than $34,000 on his campaign, according to the itemized report from campaign treasurer Antonio Urquidez, with the largest amount — $17,529.69 — going to Rival Strategy Group, an Albuquerque political consulting firm.

Incumbent Mayor Dennis Kintigh spent $24,836 in January, all of it with Assign Advertising in Carlsbad, according to the report filed by treasurer Marcos Nava.

A third mayoral candidate, Guy Malone, spent $2,207, with the majority going toward signs with a Roswell company and online sign printers. His campaign manager is Ken Bertin.

The report from the fourth candidate for mayor, Eva Tellez, and her campaign treasurer Robert Tellez listed no expenses or contributions.

Jennings listed contributions totaling $12,725, mostly from individuals giving less than $1,000 each. When combined with the contributions listed in his Jan. 4 candidate filing, Jennings had raised a total of $21,325.

Kintigh listed $1,650 in contributions from four couples or individuals with Roswell addresses at $250 or less and one $900 contribution from an individual in Dallas. Kintigh did not list any contributions on his January filing.

Malone listed $250 in contributions from one donor in Tennessee. He did not list any contributions in his January filing report.

The campaign reports are vastly different from the last mayoral election in 2018. In the Feb. 1 report for that year, Kintigh, who was also the incumbent then, led the fundraising at $6,975 and spent $4,355.92. The second-highest fundraising was from candidate Natasha Mackey at $2,672. She had spent $840 at that point in the campaign.

The two other candidates in that race, Del Jurney and Sergio Gonzalez, raised $700 and $250 and had expenses of $126 and $250, respectively.

The five candidates in Ward 4 had collectively spent almost $11,000 in their campaigns, according to their Feb. 1 campaign reports, with Alicia Gilmore spending the most at $2,912.19.

Her largest single expenditure was $1,452 with Lindmark Outdoor Media for a billboard. She also spent almost $1,100 with Sandhill Signs in Roswell and the rest with online printers. Gilmore is listed as her own campaign treasurer. Gilmore took in $1,600 in contributions from two Roswell businesses and several anonymous individuals. She listed no contributions on her initial filing report.

The report from Daniel Lopez and his campaign treasurer Jesse McDaniel listed $2,687 in expenditures for campaign materials with the same amount listed in contributions from Lopez. He did not list any contributions in his Jan. 4 filing.

Joe Green raised $2,550, mostly in contributions between $100 and $300 from individuals, according to the report from treasurer Brianna Dowdy. Including the Jan. 4 report, his total contributions are $3,050. His expenses of $1,296 were mostly for yard signs from Fast Signs, Albuquerque, and business cards from online printer Vista Print.

Robert Corn has raised the most in Ward 4 — $3,317, according to the report filed by treasurer Jon Hitchcock. Most of his contributions are in amounts of $200 or less from individuals in Roswell. His total contributions are $3,517 including the Jan. 4 report. He had spent $1,635, with the majority of that toward campaign materials with Sandhill Signs and Southwest Printers in Roswell.

Darrell Johnson raised $1,300 from five individuals, according to the report filed by campaign treasurer Dara Sanders-Aceves. He had no contributions listed in his Jan. 4 filing. He has spent $2,192, including $150 to Ward 2 candidate Juliana Halvorson for design of a flyer.

For her own campaign in Ward 2, Halvorson has raised more than Ward 2 City Councilor Margaret Kennard, but the incumbent has outspent her challenger.

Halvorson raised $4,714 mostly in contributions of $250 or less from individuals in Roswell, according to the report from treasurer Bonnie Brainerd. With her Jan. 4 report of $1,496 in contributions, she has raised a total of $6,210.

She has spent $1,172, including $487 with Zoo Printing, Pasadena, California, $360 with Southwest Printers and $294 with in Roswell for website hosting.

Kennard’s report from treasurer Karen Rogers Melton lists $2,816 in contributions, including two in-kind donations of $1,489 from Best Corn Ranch and $1,077.04 from KC Rogers and Mary Rogers. With contributions in her Jan. 4 report, she has raised a total of $3,266.75. She listed $4,312 in expenses, including $1,077 for advertising from Assign Advertising, artwork from a Roswell graphic designer and signs from Sandhill Signs.

The third candidate in Ward 2, Joseph Horn, did not file a report.

In Ward 1, Cristina Arnold and her treasurer, Cathy Crossley, reported $1,103.96 in expenses. Her largest expense was to Assign Advertising for social media advertising at $581. She took in $1,090 in contributions from 17 individuals with Roswell addresses. She did not list contributions on her Jan. 4 report.

James Edwards, who is also running for the Ward 1 city council seat, did not file a report.

In Ward 3, incumbent Judy Stubbs and campaign treasurer Steve Henderson listed $1,100 in contributions from five individuals. She did not list contributions on her Jan. 4 report. Stubbs reported $282 in expenses, with $267 of that to Sandhill Signs.

Her challenger, Edward Heldenbrand, reported no contributions in January and spent $2,354, all with Sandhill Signs. He had previously received $5,000 in contributions listed on his Jan. 4 report.

Ward 5 candidate Angela Moore, who is running unopposed, did not file a report.

City/RISD reporter Juno Ogle can be reached at 575-622-7710, ext. 205, or

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