Meg Smith: Let’s identify 10,000 women-owned businesses | Business

“[W]hen some people are invisible, everyone suffers.” — Gloria Steinem

Women business owners in the state of Vermont are invisible. Researchers first learned that this vital data was missing in 2016 when examining the economic status of women in Vermont. Of the 81,132 businesses currently operating in the state, no one knows how many are owned and operated by women.

This omission is providing to be costly. When Federal Paycheck Protection Program funds became available in Vermont to women-owned and minority-owned businesses two years ago, there was no official way to identify them.

The Vermont Women’s Fund is committed to changing this narrative. “This Way UP: there’s power in our numbers” is an online survey to identify and track women-owned businesses in the state. It also assesses the impact of their economic contributions in real-time, so the aggregated results are instantly available.

Here’s a sampling of the questions and answers from some of the first 681 respondents:

  • Where did women get their funding? 41 percent started their business by building it up slowly over time, 32 percent used savings, 11 percent got a loan from a bank, credit union or community development organization, and 9 percent borrowed money from friends and family.
  • What life changes led them to start their business? 22 percent lost employment and decided it was time to work for themselves, 18 percent had someone who offered support while they started the business, 17 percent had a mentor who helped them get started, 16 percent became a caregiver and needed flexibility, while 14 percent had no other work options and had to start a business.
  • Are they ready to mentor and connect with others? 75 percent said yes.

Behind the numbers, there are narratives voluntarily offered as part of the survey. They cantly reflect the issues that so many female entrepreneurs have had to address. Here are a few:

— “My adult existence has been defined by choosing to produce food and steward land while raising kids. Our farm began in 1868; I currently own 40 percent and when my parents retire, I will be the first female to ever own the farm. We have credit card debt and back taxes from so many years without a living wage, while building my husband’s business, raising young kids in rural Vermont, and working to update and weatherize our 1920s farmhouse. neighbors, we are the lucky ones; I am among some of the most privileged of farmers. to tell you, it is becoming difficult to keep doing what I do, producing food and tewarding land, while knowing the burden it places my family for me to do so.”

— “It’s impossible to get funding as a woman (with student loan debt) in small business. I was only able to secure financing because of my husband’s favorable credit. Even though this is 100 percent my business I still have my business cards in his name. Access to capital for women in Vermont is so important.”

— “Being in business for myself has been the best journey of self-discovery I have ever taken.”

— “I initially went into real estate sales as an independent contractor in 1981. Prior to that, I was a stay-at-home mother. I went into the business as a financial necessity. In 2012, I made the move to open my own independent company. We have a great team of 14 now … which includes my husband and two of my daughters. It has been a great move and provides us all the means for financial independence with no glass ceilings to shatter.”

— “I am a service-based business of one and a woman of color. I tried connecting with some networking organizations for business owners and found them to not be very welcoming, and I heard this repeatedly from others. Because I work with clients virtually, I am not focused on tying into the local community for customers but would love to have people to share ideas with, to support and uplift.”

There is much more to be learned from the data that This Way UP is gathering. You can help This Way UP reach its goal of signing up at least 10,000 women entrepreneurs by the end of the year. Share this link with every woman you know who runs a business, be it full-time or part-time, from solopreneurs to large employers. Encourage them to sign up and be counted. The numbers bear out that there is an enormous untapped opportunity to grow Vermont’s economic vitality and diversity, to create networks of mentorship, to secure funding, and to increase contributions to Vermont’s economy.

But the first step is to move women forward from invisibility into full view. There’s power in our numbers.

Go to the site,, to take the survey and click on Today’s Numbers to see the results to date. To learn more about women’s economic potential in Vermont, go to

Meg A. Smith is the director of the Vermont Women’s Fund. The opinions expressed by columnists do not necessarily reflect the views of Vermont News & Media.

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