The owner of Shoney’s is launching a new brand: Drive-thru pizza.
David Davoudpour, owner of the 75-year-old Shoney’s brand and CEO of management company Best American Hospitality, has debuted a fast-casual, drive-thru pizza concept called 7Pie in the Houston area.
Two units are open and there are expected to be four by the end of September. Davoudpour plans to open about 30 in the region, as well as launching franchising.
7Pie serves 12-inch pizzas—all with seven slices, hence the name—including a signature offering: an “everyday-priced” $7 loaded cheese pie.
“It’s real cheese, not imitation cheese, which at that price is incredible,” he said.
The menu also includes wings, tenders, an oven-baked Italian sub sandwich, Caesar salad, fries and desserts, like the Hot Fudge Cake known from Shoney’s menu.
“We thought we’d introduce great hot fudge cake to a generation of newcomers to our brand,” said Davoudpour.
The goal for 7Pie is to tap into America’s consistent love for pizza and the current demand for convenience and value, he said.
“Pizza in America is the undisputed favorite family good,” said Davoudpour. “It seems to be averaging about 2 billion-plus searches every month.”
7Pie’s ovens cook the pizzas in about two minutes at 750 degrees. Guests can order and eat in the restaurants, but the units also have a contactless drive-thru window, in addition to walk-up, phone and online ordering. Delivery is also available through third-party apps.
The units will range in size from 1,200 to 2,500 square feet, though Davoudpour said 1,500 square feet is ideal. An all-drive-thru format without dine-in will also be available and the brand is targeting drive-thru locations that could be converted to a 7Pie.
Drive-thru is becoming a more common feature for pizza concepts.
Pizza Hut is growing its “Hut Lane” drive-thru/delivery/to-go-only. Fast-casual chains MOD Pizza and Blaze have tested drive-thru units and New Haven, Conn.-based Sally’s Apizza recently announced plans for an omnichannel drive-thru-capable model that could potentially scale to 2,000 units.
Davoudpour notes that 7Pie has a much more labor efficient model than Shoney’s.
A 7Pie can be operated with as few as four people, he said, while Shoney’s units require 60 to 70.
And that’s been a problem for Nashville, Tenn.-based Shoney’s, which has roughly 100 company-owned and franchised locations across the country, though some remain temporarily closed since the pandemic because of staffing challenges.
“It’s a decision to make,” he said. “Do you want to open the restaurant and give poor quality and service, or do you want to give great quality and service?”
Davoudpour bought the family dining Shoney’s concept in 2007 with the goal of reviving the mostly franchised brand, which celebrated its 75th anniversary this year.
Since the acquisition, Davoudpour has been working to upgrade Shoney’s menu and ingredients, as well as bringing in newer restaurant technologies like digital ordering and payment. The family dining chain operates in 17 states.
“I’m doing my best to keep it relevant, with high-quality ingredients and great service,” he said. “It’s a magnificent brand and I’m going to do everything in my power for it to continue to exist.”
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