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Started by credit card issuer American Express and now entering its 12th year, the Small Business Saturday movement has helped facilitate over $120 billion in spending since it began. Falling this year on November 27, between the stampede-filled Black Friday and digitally hectic Cyber Monday, Small Business Saturday is dedicated to celebrating and supporting small and local businesses during the retail-heavy holiday season. Small Business Saturday is not only a great time to bring more customers to your business, but also to take advantage of a number of promotions designed to help you boost your business’s profile and polyester revenues.
We highlight ten amazing promotions to connect with your customers, optimize your operations and reinforce your inventories—all supported by American Express’ Shop Small movement.
Get on the Map
Add your business to American Express’ Shop Small Map. Though the shopping holiday has grown beyond its roots, adding your small business to American Express’ Shop Small Map remains a great way to boost participation for your business. Listing your small business on the Shop Small Map is a great way to connect with customers looking to find and support neighborhood favorites and invest in local communities. While the Shop Small Map is available year-round as part of the Shop Small movement, the map becomes an especially important way to connect with customers during the lead-up to Small Business Saturday.
Google Ads Match Up to $150
Attend a free virtual workshop and receive free advertising with Google. Google and American Express have teamed up to help small businesses reach new customers through a free virtual workshop. Attend the workshop before December 31, 2021 and receive up to $150 in free advertising. Google’s workshop helps businesses grow online by teaching business operators how to reach new digital customers, sell products through Google’s platform and learn to create Google Ads. Small businesses that start a new ad campaign with Google can receive up to $150 in matching spending on Google Ads. Amex is also working with Google to launch a series of digital murals in different cities across the country to commemorate the shopping holiday.
Up to 50% off FedEx Shipping
Receive huge discounts on FedEx Express and Ground shipping. FedEx is offering 50% off FedEx Express shipping and 40% off FedEx Ground shipping to all merchants who are part of the American Express Services and Savings Hub. These shipping savings are huge for any small business that sells online. Simply create a FedEx account or enroll your existing account in FedEx Advantage discounts.
Get 40% off One Year of QuickBooks
Run your business’s accounting for less. Intuit is offering 40% off the first year of QuickBooks for new American Express business customers when signing up for a subscription plan before January 4, 2022. QuickBooks allows you to easily create invoices, check account balances and generate financial reports through its web and app platforms so you can work from anywhere while easily organizing your small business’s finances.
First Two Months Free With Resy OS
Manage your small restaurant better with two free months of Resy. Resy OS helps restaurant owners better manage reservations and waitlists while providing industry-leading analytics, coordinating events and meal kit experiences, and even helping monitor dining room capacity. For American Express Merchants, Resy OS is offering the first two months free when you sign an annual contract for any of its three subscription plans. Keep your host stand running more efficiently while also receiving intel and sales forecasting designed to help you optimize your dining room, your menus and your staff workflow.
Invoicing Software 40% Off for Two Years
Get paid faster and easier with Invoiced. Invoiced makes billings and collections easier for small businesses with cloud-based software, enabling faster payments for credit card, ACH and AutoPay transactions. The system automates collections via email, text or phone, and streamlines payments by creating a payment portal for your customers. As an exclusive offer for American Express Merchants, Invoiced is giving 40% off any Invoiced plan when you sign up by March 12, 2022 and enable credit card payments through Invoiced’s approved gateways within the first 30 days.
Receive $10 Ad Credit on Pinterest
Spend $50 and get a $10 ad credit on Pinterest. Customers use Pinterest not only to create vision boards of things they like, but also to discover new products, styles, designs and businesses. Grow your online presence and meet new customers by advertising on Pinterest’s platform, where you will reach your audience right as they’re deciding what to buy next. As a special offer for Amex customers, when you spend $50 on Pinterest advertising, you’ll get $10 back in ad credits for a future campaign.
Get 33% off Branded Content Creation
Create and share videos and animations for less with Ripl. Ripl is offering American Express small businesses 33% off a monthly subscription to its platform to help you create and share branded videos and animated posts. Ripl offers easy-to-use templates, which can be customized with your small business’s fonts, colors, logos and messages. The program also helps you share the post across all your social channels and even tracks analytics to show you engagement data. Sign up for Ripl before December 31, 2021 and receive 33% off your monthly subscription for the first year.
Tech Solutions for 10% Off
Purchase Dell technology solutions for your business at a discount. Dell Technologies provides small businesses with the tech needed to support business growth today and in the future. With laptops, desktops, servers and networked storage, Dell has everything you need to get your small business digital and online. As an Amex small business, your operation can receive up to 10% off select Dell purchases, up to five items per order, by using a provided code at checkout before January 4, 2022.
Up to $1,500 Credit for Snapchat Ads
Get bonus ad credits while running Snapchat Ads campaign. Snapchat has teamed up with American Express to offer Amex customers bonus ad credits when customers spend $50, $350 or $500 on a Snapchat Ads Campaign. For those small business customers looking to grow online sales, drive app installs or find more leads, Snapchat advertisements connect your business with a strong mobile audience. If you spend $50, you’ll get $150 in ad credits; for $350 you’ll receive $375 and when spending $500, you’ll get $1,500 in ad credits.
Small Business Saturday is an excellent way to boost your small business and benefit from customers who want to support their local community. American Express started the Small Business Saturday movement and continues to promote some of the best deals for small businesses out there. To ensure your business is given proper visibility by Amex’s movement, start by verifying your business on the American Express Shop Small map.
Not an American Express business customer yet? Check out our list of the best American Express Business credit cards.