Starting your Nevada business: Printing business cards, marketing pieces

This is the ninth in a series on starting a business in Nevada. For past columns, please visit RGJ.com.

The next step in starting your business is printing business cards and other relevant door-opening marketing pieces. In this month’s column, we’ll look at how the choice of logos, colors, card stock and fonts can make or break your printed materials — and your budget.

Logo design: do’s and don’ts:

Keep it clean. Keep in mind that full-color logos are impactful but are more expensive to print. If you are a nonprofit, check with your printer to see if one or two colors are less expensive than full color. Remember, you want to keep your money in your organization and not with your printer (I can’t believe I am saying that).

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