Woman-owned business launches Kickstarter campaign to diversify toys and more
Vermont Business Magazine After having her daughter, Bangalore born and raised Akshata Nayak, who lives in Vermont, wanted to share her Indian culture and pass along her traditions to the next generation. Realizing there was a lack of diversity in children’s resources, she recognized an opportunity to open a reading experience for all young learners.
This resulted in Little Patakha — or little firecracker, in Hindi. Starting first with books that introduce kids to the Indian languages of Konkani and Hindi, Little Patakha grew to empower kids to feel represented and learn about diverse cultures through books, puzzles, toys, dolls, stickers and more.
Now, Little Patakha is seeking supporters for an expansion of products — affirmation cards and jigsaw puzzles — through a Kickstarter campaign. From now until May 8, 2022, backers can help reach the $20,000 goal.
“We are excited to add to our existing offering of books, dolls, stickers, and coloring books that introduce kids to diverse stories, ideas, and cultures,” said Akshata Nayak, founder of Little Patakha. “Representation is vital in a world where there are more children’s books with animals as main characters than all minorities combined, and where boys are two times more likely to be protagonists than girls.”
The new mix-and-match jigsaw puzzles will include ten diverse characters in ten professions and introduce kids to hundreds of possibilities. The affirmation cards will come in packs of 20 featuring inclusive illustrations that teach young people to believe in themselves.
Through the representation of different cultures, ideas, languages, and people in its product range, the company introduces children of all backgrounds to diverse images, sounds, and concepts at a young age. Little Patakha is founded upon three main concepts;
to introduce new cultures through different aspects including languages, foods, celebrations, and more;
to present authentic and inclusive perspectives through collaborations with marginalized communities by increasing representation both behind the scenes and in products; and
to shatter stereotypes.
Those interested in supporting this campaign can learn more here.
About Little Patakha
Little Patakha (puh-Taa-khaa. Language – Hindi. Meaning – Firecracker) is a woman-owned business based in Vermont that offers children’s books, toys, and other accessories. The company is working to transform and improve the products available to children by focusing on diversity and inclusivity. The company currently offers books, coloring books, interactive postcards, stickers, and a doll that introduces children to new ideas, cultures, languages, and concepts. Little Patakha was founded by Akshata Nayak who started the company in hopes of shattering stereotypes and teaching children that differences make for innovation.
Burlington, Vermont–Little Patakha