Walmart Takes on Lululemon (No Really)

In yet more confirmation that comfy and stretchy clothes are not going anywhere post-pandemic, it seems like everyone is launching a new athleisure line or set of products.

From Lululemon (LULU) – Get Lululemon Athletica Inc Report‘s venture into footwear to new brands from retail giants like Kohl’s (KOHL) and Dick’s Sporting Goods (DKS) – Get Dick’s Sporting Goods, Inc. Report.

Research from the NPD Group found that the number of athleisure lines rose from 1,600 in 2014 to 2,400 in 2021.

Where’s The New Athleisure Line This Time?

The latest big-box retailer to launch a new line of athletic clothing is Walmart (WMT) – Get Walmart Inc. Report.


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