Wix Vs GoDaddy For Small Businesses – Forbes Advisor

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Thanks to easy-to-use solutions like Wix and GoDaddy, it’s never been easier to create a professional-caliber website. However, figuring out what to look for in a website platform can be confusing, especially for those who’ve never built a website.

Both Wix and GoDaddy offer all-in-one website builders that give you everything you need to create your website, though there are several critical differences in how these two solutions work. In this Wix vs. GoDaddy comparison, Forbes Advisor gives you an in-depth look at the two providers so you can decide which is the best tool for your business.

Wix vs. GoDaddy: At a Glance

How Wix and GoDaddy Stack Up

GoDaddy and Wix are similar in many ways. Both providers offer paid plans that include an SSL certificate, SEO tools, website analytics and a basic booking tool. The Wix Video Maker feature lets you create four free videos; upgrade to the Wix Ascend business tools plan to create more videos. GoDaddy’s plans also come with a video creation tool that lets you make unlimited videos.

Wix offers a free logo design tool with the option for a professional service, while the fee for GoDaddy’s logo design is $299. All paid GoDaddy plans come with a professional email and an email marketing feature. With Wix, you’ll need to create your professional email through a third-party vendor, such as Google Workspace; you’ll also need to acquire separate email marketing services.

Design Options

Both Wix and GoDaddy have artificial design intelligence (ADI) tools that walk you through website design. Answer a few questions about your site, your audience and your design preferences, then the ADI creates your website design for you. The designs created by the ADI are often fine the way they are, but you can also edit them to accommodate your personal preferences.

You don’t have to use the ADI editors—in fact, many people don’t. The other way to create a website on either GoDaddy or Wix is ​​to select a design template and then customize it. Templates offer less customization flexibility than coding a website from scratch, but allow DIYers with limited design and technical skills to create attractive websites quickly and easily.

Wix offers over 800 design templates in various categories, including business, travel and tourism, health, style, fashion, events, education and nonprofits. Use the Wix drag-and-drop editor to tailor your site for your business needs. One downside to Wix is ​​that you can’t switch design templates after your site is published; However, Wix allows you to create multiple websites using different templates.

The GoDaddy website builder offers more than 100 design templates in a wide variety of business categories, including fashion and beauty, home services, health, real estate, professional services, travel, photography, food and nonprofits. GoDaddy also has a drag-and-drop editor, though it works a little differently than Wix’s editor. With GoDaddy, you have less freedom on where and how you can place certain elements on your website.

GoDaddy’s structured-grid editor limits design customization, which may be frustrating for design-savvy users but favors those with less design prowess. The editor’s limitations can prevent you from over-editing your website appearance so much that it lacks visual appeal.

Ease of Use

GoDaddy’s simple editor and intuitive dashboard make it the perfect tool for beginners, especially those with any level of tech phobia. Virtually anyone can create a website quickly and easily with GoDaddy.

Wix is ​​also built with user-friendliness foremost in mind. The main reason why Wix is ​​more challenging to use than GoDaddy is simply that Wix offers more choices. More design templates and more website features require users to answer more questions about what they want their website to look like and what features they want to use.

Wix also has a vast AppMarket that lets you add even more functionality to your site by tapping into the power of 300+ third-party apps. Again, more choices mean more decisions for website creators. GoDaddy does not have an app center, so software integrations are minimal.

Free Plans

Both Wix and GoDaddy offer free plans with limited features. Neither free version lets you sell products or services; you also can’t have a custom domain.

GoDaddy’s free plan offers a few more tools, such as basic analytics and social and email marketing. Signing up for a free account is an excellent way to get a first glimpse at the differences between the two platforms’ site-creation editors and dashboards.

Wix vs. GoDaddy: Free Plan Comparison

While opening a free account will give you a sense of what to expect from Wix vs. GoDaddy, the features available are quite limited. If you want to get a deeper sense of what to expect from each platform, we recommend signing up for a free trial. Wix offers a 14-day free trial for all its plans, while GoDaddy has a 30-day free trial.


With seven paid plans available, Wix pricing is a bit complicated. Plan prices range from $14 per month for the Combo plan to $49 per month for the Business VIP plan.

The first decision you need to make with Wix is ​​whether you intend to sell anything on your website or not. If you don’t plan to sell products or services, you’ll want to select one of Wix’s four basic website plans. If your site needs to be e-commerce-ready, then go with one of Wix’s three business and e-commerce plans. The two charts below show the key differences among the different Wix plans.

Wix Basic Website Plans

Wix Business and E-Commerce Plans

If you want to open an online store or accept payments with Wix, you’ll need to choose from one of three business and e-commerce plans. At $49 per month, the Wix Business VIP is twice the price of GoDaddy’s e-commerce plan, which has a standard rate of $24.99 per month and offers a native payment gateway. The benefit that you gain by going with Wix for e-commerce is more built-in features, such as multiple currencies and access to the Smile.io loyalty program.

GoDaddy Website Builder Plans

GoDaddy’s pricing model is simpler than Wix’s. GoDaddy offers four plans, and only one of these offers full e-commerce functionality. The key differences among GoDaddy’s plans are shown below.

Unlike Wix, GoDaddy does not offer a free domain with its website builder. You can register a custom domain on GoDaddy or a registrar of your choice. GoDaddy charges between $2 and $20 for most of its domains, though $11.99 is the average price for a .com domain. You can purchase domain privacy and protection separately for $9.99 per year per domain.

Most website builders charge a separate fee for email marketing functionality, but GoDaddy is unique in that this feature comes with every paid plan. However, additional add-on fees apply if you need to expand beyond the basic parameters included in your website plan.

Customer Support

The online Wix Help Center offers an extensive knowledge base that addresses the most frequently asked questions about Wix tools and features. Wix does not provide direct phone support to its users, though it does offer a call-back service plus email support tickets.

Wix customer support is available in English, Spanish and Portuguese from Monday through Friday from 5 am to 5 pm PT. Response times for customer queries are typically handled within 24 hours, except on weekends. Wix does not offer online chat.

GoDaddy offers 24/7 phone and online chat support. Few other website platforms deliver this high level of service responsiveness.

Bottom Line

The race is close, but GoDaddy ranked above Wix in our comparison of the best website builders based on how affordable and easy it is to create a website with GoDaddy. Its intuitive drag-and-drop editor, 24/7 phone and chat support and unlimited storage give the platform a slight edge over Wix. Extra built-in features such as appointment scheduling and email marketing add additional value you won’t find elsewhere.

If you want more flexibility in your website design or more e-commerce features, you may want to go with Wix. The Wix App Market comes with 300+ third-party integrations that let you add custom features to your site that simply aren’t available through GoDaddy. More than 800 design templates and a true drag-and-drop editor make for greater site customization. Plus, Wix’s advanced e-commerce tools can help you create a more streamlined experience for your website customers.

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